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In 2010 I bought my first car and immediately tried to modify it. The #1 place I, along with almost every other car enthusiast would end up to ensure that we bought the right stuff were forums. Do you remember those days? Scouring around 29 pages to find the right wheel diameter and offset, or figuring out exactly the width needed for the TE37's you were looking at for PERFECT fitment? It was a great, painful time to be alive as a car enthusiast.
Over the past 5 years, we have tried to solve that problem. Through the build-out of various pages, aftermarket wheel galleries, Youtube channels that you may have seen us on before, and more, our goal has always been to help educate and inspire enthusiasts to build cars in the way they wanted. But we still weren't there.
While we were limited in what we could change, we were even further limited in what we could say. Companies and suppliers were too close to each other; often manipulating opinions and facts for the benefit of sales. Too often brands tried to highlight flashy marketing gimmicks and hide the truth that their products were just, not good.
So we decided to launch MartiniWorks.
We built MartiniWorks to genuinely help car guys and gals build their vehicles. Through authentic content creation that aims to keep things real, fair and transparent for you along with a revolutionary way to learn about people's Build Threads, MartiniWorks is built to become the home for all types of motorsport enthusiasts to learn and build.
Through a process that takes less than 5 minutes, you can add your car build story to our website, share blogs that you may have written along with videos you may have made during your dream to become an automotive Youtuber. Your build thread will then be shared in our gallery of builds that feature all the specs and information you would need to buy the right part, the first time.
From there, we showcase your build. Social promotion, community polls, video ratings and so much more are possible once you add your vehicle. The audience can vote on your build, provide feedback on your story and share your socials with their audience!
We know our shit, but there are things entering the industry that we have zero idea about. Our promise to you is that we will create videos around products that are fair, open, and unbiased so that you can make educated decisions on your next part purchase. Our podcast, shorts, and Youtube videos are all aimed to make people laugh and learn, so if there's something you think we're missing, let us know on Discord! We'd love to hear from you and we'll get it added to our post-it notes of filming ideas & website updates.
We aim to be us and share our experience with you. By building a community of genuinely passionate automotive enthusiasts, our goal is to keep the dream of building cars alive for years to come.
Thank you for making it this far,
Alex Martinez
martiniworks.com
IG: Alex.Martini__
To support motorsport enthusiasts and their vehicles across the globe through the easiest consumer-centric platforms known to man.
The passionate people behind MartiniWorks
Founder - CEO
Alex is the founder of MartiniWorks. He also manages to build weird aftermarket vehicles that no one really understands, but he likes it so does it really matter? After being in the car community for 10 years, MartiniWorks is the final chapter for Alex to pursue his dreams of having a home for all types of motorsport enthusiasts.
Founder - CTO
Lars is one of the co-founders of MartiniWorks. When he's not talking about servers and data stuff, he's trying really hard to be a racecar driver and you can usually find him off on some random adventure with his M2.
Having been friends with Alex for nearly a decade, he's excited to leverage technology and pure enthusiasm for the automotive lifestyle into building a website that makes it as easy as possible to share and show off your builds of all kinds, allowing us to build an awesome community of like minded people.
Head of Engineering
My name is Ben and I'm the Founding Engineer of MartiniWorks, which pretty much means I built the entire website from the ground up. I'm responsible for making sure the website is the best experience in the automotive industry for enthusiasts like you.
When I'm not building websites, I'm either running laps on iRacing, trying to survive in Tarkov, or refining my photography skills. I've been into cars since I was in high school, and my dream is to get into time attack or wheel to wheel racing one day.
Creative Brand Manager
Ayo! I'm Dakota, and I like cars. My main goal has been to always experience as many different platforms as possible, and make content showcasing my experiences for any petrolhead that wants to listen. I said that's my goal, in reality I am experiencing as many platforms as possible, but spend most my time slapping wheels and giving Alex & Gels a hard time while we work on our projects. I've been into cars since middle school, and I've been making videos since than too. If you want even more chaos, follow my other socials!
E-Commerce Marketing Manager
Also known as Gels. I seem to gravitate towards naturally aspirated four-cylinder or rotary powered cars and I can't escape them. With a background in mechanical design I find myself tinkering with things more often than I should. Which has made me try my hand at many different things in the automotive realm. I enjoy learning new things and skills that I can apply to my love for cars. At some point I decided to pick up a camera and start documenting all the shenanigans I get myself into which has led me to where I am today, working alongside other passionate automotive enthusiasts. If sub 200hp NA cars are also your jam make sure to follow my personal socials!
Customer Experience Specialist
Hey! I'm Carissa. I have a passion for helping people, especially making sure your fitment is near perfect and getting you quality parts. If you've ever reached out to our chat bot, that's me! I spend most of my time here replying to customer emails, processing orders, working with vendors, and anything Alex or the team needs. I've been in the automotive industry for about ten years, and I have a love for BMWs and slammed show cars. If you like cats and BMWs, check out my personal socials!
Content Producer and Strategist
Yo! I'm Brent. When I'm not driving cars I'm filming them. I have a huge love for motorsports of all kinds and partake in as many track days and event as possible (mainly drifting)! I firmly believe that form and function can and should exist together in a build. The drift culture fully embraces that. I love to learn as much as I can automotive, sharing that knowledge with our content we post here at MartiniWorks!
Customer Experience Specialist
Hey!
I'm Zach, your trusty Customer Experience Specialist - that's a fancy way of saying I help you find cool parts, fix your order problems, answer tech questions, and honestly anything else the team throws my way. If you've emailed us over the last 2 years, there's a really good chance we've talked! I got into cars by watching Speed Racer and Knight Rider reruns as a kid, and I've been in some form of automotive position for my entire working career - from dealerships to mom & pop shops to some of the biggest aftermarket brands you know! Outside of helping people mod their cars (the right way), I'm a massive nerd and live music fan - comic books, gaming, and punk shows are three things I'll never let go of, no matter how old I get.