Paid Media & CRM Manager

Summary/Objective(s)

The Paid Media & CRM Manager is responsible for owning MartiniWorks' paid advertising and lifecycle marketing end to end: Meta (Facebook/Instagram), Google Ads (Search, Shopping, Display, YouTube), and email/automation revenue inside HubSpot using a growing media budget of six figures to support our triple digit growth targets. Doing this correctly means understanding our customer base, working in alignment with the creative & technology teams to drive actionable improvements, all while keeping the heart of what makes our brand special; that we always do the right thing.

This position requires analytical acumen, creative problem-solving, and the ability to turn performance data into actionable strategies. Additionally, this role supports the integration of email marketing automation and audience segmentation inside HubSpot to strengthen our full-funnel ecosystem. This is a performance-focused role requiring platform fluency, proactive reporting, and an understanding of how advertising scales inside a content-driven brand.

Essential Functions

• Paid Media Execution
  • Own campaign strategy, build, launch, and management across Meta (Facebook/Instagram) and Google Ads (Search, Shopping, Display, YouTube), with room to test emerging channels (TikTok Ads, AI/chat ad surfaces).
  • Own targeting, placement, and bidding strategy per channel, and own budget allocation across channels within a monthly cap approved by the ownership team. When we win, push. When we're losing, shift!
  • Manage campaign flows and naming conventions to ensure clarity across media performance.
  • Create necessary assets as needed for email or digital campaigns; working collaboratively with graphic designers, videographers and SEO teams as needed.
• Optimization & Scaling
  • Monitor campaign performance daily and implement real-time optimizations to scale ROI.
  • Test creative variations, headlines, audience segments, and placements using first- and third-party data.
  • Scale high-performing campaigns and kill or fix underperformers with documented action plans at a daily and weekly level.
• Reporting & Insights
  • Own weekly performance reporting: spend, blended MER, CPA, revenue by channel, and pacing against the monthly revenue target.
  • Establish benchmarks across launch campaigns and evergreen ad sets.
  • Provide channel-specific summaries to drive cross-functional decisions that scale performance.
  • Run competitive analysis on paid channels as needed to grow proactive initiatives.
• Email & CRM Integration (HubSpot)
  • Own email and automation revenue in HubSpot: lifecycle workflows, nurture sequences, and campaign sends for both existing customers and new audiences.
  • Build audience lists & test creatives based on campaign intent, lifecycle stage, past behavior, and campaign focuses.
  • Assume ownership of the "Revenue from Mktg. Emails" metric, with a structured 30/60/90 handoff from the current owner covering account history, naming conventions, and workflow logic.
• Cross-Channel Communication
  • Support organic social and influencer teams by identifying high-performing segments and messaging to replicate for ad campaigns.
  • Create briefs or ad requests based on performance data for creative teams.
  • Participate in MartiniWorks campaign planning as the paid media owner. MetaMartini client sprint participation happens only inside the defined support allocation.
• Resource Management
  • Manage the combined Meta & Google budget while flagging any required capacity limits.
  • Work alongside an internal team to build out ad asset libraries with evergreen visuals and messaging variants.
  • Utilize scalable ad frameworks and templates for rapid campaign deployment.
  • Maintain MetaMartini ad asset repository with aligned messaging and creative.

When possible, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

• Paid Media Platform Expertise (Meta, Google Ads, Tiktok, etc.)
• Funnel Strategy and Campaign Structuring
• UTM Parameterization & GA4 Familiarity
• HubSpot CRM & Email Workflow Knowledge
• Data Analysis & Strategic Reporting
• Cross-Team Communication
• Copywriting for Digital Advertising
• Budget Allocation & Forecasting
• Retargeting & Audience Segmentation
• Time Management & Campaign Prioritization

Supervisory Responsibility

This position has no supervisory responsibilities.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

Position Type/Expected Hours of Work

This is a full-time position, with flexible hours coordinated around campaign launches and weekly reporting requirements.

Expectations

• Hybrid or in-person with required weekly team check-ins
• Maintain daily tracking of billable hours and campaign time allocation
• Proactively communicate delays, blockers, or performance anomalies
• Travel 10-25%

Education

• High School Graduate or GED
• Bachelor's degree in Marketing, Data Analytics, Business, or equivalent work experience preferred

Experience

• 4-5+ years of experience managing paid media campaigns
• 2+ years of experience using HubSpot Marketing Hub+
• Experience with ecommerce and/or automotive brand marketing preferred

Qualifications

• Google Ads and/or Meta Blueprint Certifications preferred but not required
• Familiarity with ClickUp, Slack, GA4, and Looker Studio

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.